About Breakaway Tackle

Celebrating Over 50 Years of Innovation in Sea Fishing Tackle

Founded in 1968 in Ipswich, Suffolk, Breakaway Tackle began as a modest venture by Norman Bickers with just £50. From these humble beginnings, the company has grown into a globally recognised name in the sea angling world, renowned for developing pioneering tackle products that have shaped modern beach fishing.

A Legacy of Innovation

Breakaway Tackle is behind some of the most iconic developments in sea fishing gear. The original Impact Lead and Breakaway Lead were designed and manufactured in-house—products that changed the way anglers cast and present bait. These innovations helped push casting distances and efficiency further than ever before, making Breakaway a name synonymous with precision and performance.

Quality Gear, Trusted Advice

From our Ipswich shop to our dedicated wholesale and mail-order facility, Breakaway Tackle is proud to serve both retail and trade customers. Our team is made up of experienced anglers who offer genuine, honest advice and help customers select the right gear for their needs—whether you're fishing from the shore or boat, at home or abroad.

Rooted in Suffolk, Known Worldwide

Despite our international reach, we’ve stayed true to our roots. Our commitment to craftsmanship, customer service, and continual innovation has earned the respect of anglers everywhere. We continue to lead the way in developing practical, effective tackle trusted by generations of sea fishermen.

Visit or Contact Us

Retail Shop:
376 Bramford Road,
Ipswich, Suffolk, IP1 5AY

Wholesale & Mail Order Facility:
Unit 65, Claydon Business Park,
Great Blakenham, Ipswich, IP6 0NL

Telephone: +44 (0)1473 832822
Email: info@breakaway-tackle.co.uk

Whether you're an experienced angler or just starting out, Breakaway Tackle is here to equip and support you every step of the way. Thank you for being part of our journey.